I came into this whole digital marketing thing a bit of a nerd.

 

But I studied the “masters” of direct response marketing.

 

And then adopted the so-called “best practices”…

 

The flavor of which can be admittedly a bit, “gamey” at times.

 

(You know what I mean…)

 

But as they say: Learn the rules so you know how to break them.

 

And that’s where I am in this season of life:

 

I’m following my heart, speaking my mind, and taking what many would consider to be a somewhat contrarian approach…

 

For example, In my most recent webinar for this $100 training offer, I broke all the “Perfect Webinar” rules:

 

“Never tell people the price until you establish the value.”

 

Okay, well how about this?

 

First words out of my mouth:

 

“I’ve got something I’m selling and it’s going to cost $100 bucks. I’ll tell you what it is later. If this offends you and you want to leave, and you don’t want to know about it, you can hit the eject button at any time.”

 

(Nobody left, btw)

 

Or how about this one:

 

There are only two roles of the CEO:

 

Delegate and Predict.

 

Welp……

 

Forgive me Father for I have sinned:

 

Because I’ve spent MORE time in the last 3 weeks personally responding to comments (myself) on FB, Instagram, and LI than I have in the last 3 years…

 

Giving people links to replays… studies I’ve been reading… useful resources.

 

“But Ryan, it doesn’t scale?!”

 

You know what?

 

That’s exactly the point.

 

Because this approach has opened a dozen opportunities that I NEVER would’ve seen or had the insight to pursue, had I not been willing to take out the garden tools, get my hands in the dirt, and do some of this manual work myself…

 

Which brings me to…