It’s been 3 weeks since I started writing again.
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Sharing my thinking publicly.
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And it’s resulted in nothing short of a Cambrian Explosion worth of ideas, opportunities, and re-kindled relationships…
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(Something BIG is brewing, which I’ll get to shortly…)
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But first, in case you missed out this week and you’re just catching up – here are a few of the most important highlights:
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First…
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Earlier this week, caught up in a momentary feeling of defeat – I shared three of my favorite questions I like to reflect on whenever I’m feeling stuck, blocked, or conflicted:
3 Questions to Ask Yourself When Stuck, Blocked, or Conflicted:
1: When Stuck: “What’s one step I can take that’s so small, it’s impossible for me to fail?”
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2: When Blocked: “What “invisible rules” am I following right now that might be limiting my perceived options?
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3: When Conflicted: “What “rope” do I need to let go of, so I can step into this new future?”
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(Which one do you find most helpful? BTW – Feel free to take a screenshot to save to your phone…)
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Now for context, the reason I SHARED these…
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Was because I was feeling stuck, blocked, and conflicted around a BIG decision I was trying to make…
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So I asked for help.
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And in return, I got some incredibly insightful advice.
The Best Advice I Received this Week...
Faced with the tough decision to choose just 10 clients to work with – out of 80 who applied to get early access to our NEW “intelligent” quiz funnel software (aka NEW Bucket) and work with me personally – I was struggling with how to make the choice.
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And the decision was weighing on me quite heavily.
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So I reached out publicly – and got some amazing advice, from some amazing people like these gems here:
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Tip #1: The “Marie Kondo Method” – Score your clients around “Who brings you the most joy” (Life is too short for unjoyful pursuits)
– James Schramko
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Tip #2: Prioritize Good Communicators – “Well-spoken people tend to write better reviews and give more constructive feedback.”
– Casey Slaughter Stanton
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Tip #4: “Anybody can throw money at solving a problem. Who is willing to put in the time and commitment to be successful?”
– Jeff J Hunter
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BTW – If you missed the original post, I shared the rest of the Top 10 Tips (they’re all arguably equally good…)
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BUT…
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By FAR the BIGGEST Bombshell of the Week that I shared was this one right here (pay close attention to this one…)
The New "Zero-Click" World (And How to Make the Clicks Count...)
Here is the full post with all the details – but the tl;dr version is this:
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A BIG DEAL study came out this week, that basically explains how we’ve entered into a new “Zero Click” era of the internet, whereby fewer and fewer searches (and social media posts) ever result in clicks to a website…
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Here’s the domino effect (and it’s already underway):
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* As there are more and more “zero click” searches from organic search, this means there are fewer SEO clicks to be had…
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* This in turn drives up the competitiveness FOR those fewer and fewer SEO clicks…
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* With fewer and fewer organic clicks available, more and more businesses will turn to paid advertising to offset that drop in website traffic…
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* This in turn (further) drives up the cost of paid traffic, making it less and less affordable (and profitable…)
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I’ve long hypothesized that what we are seeing is a *temporary* supply / demand imbalance.
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Because after all, if NOBODY is making money on paid advertising… even the deepest pocketed advertisers will eventually pare back their spend…
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This will result in a correction in the market, advertising costs will re-stabilize, and the resulting price adjustment will re-enable profitable advertising.
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But a “Zero Click” internet changes EVERYTHING.
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It actually REDUCES the global inventory of clicks even FURTHER… And those paid placements become even MORE valuable (read: More expensive for advertisers like you and me.)
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So what the heck do we do about all this??
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Well because of how timely this is…
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* I’m hosting a NEW Free Training next week. It’s live and I’m keeping it to under an hour.
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* I’ll be covering how to use a Quiz Funnel to “make the clicks count” and combat this coming “zero click” reality…
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* If you’re feeling stuck, blocked, or conflicted or what to do about this in your business, this training is one worth showing up for.
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Here is my decidedly un-fancy registration link (link no longer available).
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Want to join my next virtual workshop?
Get notified about my upcoming free workshops, town halls, and special events before I announce them anywhere else.
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AND LAST (but certainly) not least….
Finally, Some Advice I Shared (Privately) with a Friend:
Speaking of feeling stuck, blocked, and conflicted…
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I have a close friend who is going through a difficult business and life transition right now…
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He’s trying to figure out what should be his next step – wanting desperately to move forward in his business, while at the same time being reluctant to let go of his past…
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And with everything happening in the world right now, I’ve found a lot of us are in a similar place.
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The world around us is changing faster than ever…
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And what was true, even just a short time ago…
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Is no longer the reality we live in.
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SO….
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If you too are feeling like you’re in a place of transition right now in YOUR life or YOUR business…
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I’ll share with you what I shared with my friend, in case it might be helpful for you – or someone you love:
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I’ll start by saying this.
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What you’re going through right now – this transition – is not easy.
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And the tension and conflict you’re feeling about letting go of your past and what was once everything you wanted – is perfectly normal.
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It even has a name:
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It’s called: Your “Mid-Life Awakening”.
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And it’s a sign of personal, spiritual, and emotional growth.
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I don’t have the answer for you on what you should do. BUT I can tell you that something far more rewarding and fulfilling is waiting for you on the other side.
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If you’ll allow for it.
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The only thing I DO know for certain, is that there is no going back.
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Your awakening is happening. And the sooner you surrender to it, and the sooner you give yourself permission to let go of that which was once important to you…
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The sooner you can embrace it, and step into what’s likely to already be right there in front of you as we speak at this very moment, staring into your soul.
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What your experiencing right now – the inner conflict, the tension – that’s what resistance feels like.
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And that feeling that you’re experiencing right now…
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It’s not gonna go away. No matter how much you try to bury it.
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So my only question for you is this:
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What rope do you need to let go of… so you can step into this next chapter of your story?”
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Until next week,
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Ryan :-)
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P.S. Want to share this issue via text, social media, or email? Just copy and paste this link.
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Who else do you know, who might be able to benefit from this today?
