This past week I hosted a two-day event for clients (and a few paid guest ticket-holders) titled:
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“The Great Sea Change: Why the Digital Marketing Playbook of the Last Decade is Obsolete and Where to Shift Your Focus the Next 18 Months.”
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This event was unlike ANYTHING I’d ever done before.
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Very DIFFERENT style…
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A complete “Zig when they Zag” Move.
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And it was a RISK.
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But it was a risk that PAID OFF…
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Because FEEDBACK was pretty awesome:
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Attendee score 9.3/10 / NPS of 85 (world class).
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And ALL but a handful scored the event a 9 or 10.
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In fact, here are a few responses that I thought were interesting:
And DURING the event, among other things…
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I announced a brand NEW Mastermind Group I’m forming for those who want to prepare for this new digital world order…
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(More on that below…)
Interested in joining my Strategic Advisory Group Mastermind?
(My virtual group that meets several times each month)
This group is by application and is currently full. Join the priority list to be notified as soon as the next spots are made available.
Thanks! You're on the Strategic Advisory Group Mastermind waitlist - I'll reach out when spots open up.
AND before we wrapped Day 2, one of the QUESTIONS I asked right before we wrapped the event was:
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“Based on everything you’ve captured in your notes over the last two days, what’s been your single biggest takeaway?”
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And I thought you might be interested in seeing a list of a few of the “one-liner” takeaways:
I’m curious:
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Which one stands out to YOU?
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Until next week,
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Ryan :-)
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P.S. BTW – If you are INTERESTED in (or at least intrigued about) the new Mastermind I mentioned, I have good news and bad news:
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First, just to set some context (and I know this is going to disappoint some people) but this group is not open to everyone.
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Instead, it is specifically designed for entrepreneurs with a lot of experience, who already have an established business – but who are realizing the strategic need to pivot, adapt, evolve their business in this NEW digital era…
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Now, the BAD new is this:
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Based on the number of new members who SIGNED UP at the event this past week, we are currently 100% FULL for our intake this month…
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BUT…
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The GOOD news is that I will be opening a *SMALL* handful of spots NEXT month.
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If you have ANY interest in learning more about the group, and being CONSIDERED for one of those spots, please *SHOOT ME AN EMAIL* to let me know…
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I’m putting together a list of folks who are interested.
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P.P.S. Lastly, in my email newsletter last week, I posed a question:
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After my two-day “Great Sea Change” client event is over, I’m carving out time to sit down, and distill everything I’ve been seeing and the summary findings of nearly six months of research in a consolidated, consumable format.
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“If I decide to release a BOOK… Create a TED-style presentation… or do both, what would YOU like to see?”
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- Book?
- Presentation?
- Both?
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And in case you were curious, the results came back as follows:
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- Book = 14.3%
- Presentation? 24.5%
- Both = 61.2%
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Just a quick note to say THANK YOU to everyone who contributed your feedback.
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Stay tuned, and watch this space… :-)