After a late evening neighborhood Halloween Party last night…
Â
The early morning sunrise this morning on the farm was EPIC.
Â
Easily in my Top 10…. Maybe even Top 5.
Â
(This photo doesn’t do it justice.)
Â
And I wish we could freeze time and save it…
Â
Because in less than 24 hours…
Â
Tylene and I are hosting a group of agency clients here on the farm…
Â
These are founders that my team and I are working with to establish themselves as “Category of One” Thought Leaders in each of their respective fields…
Â
…By creating a weekly “Single Source of Truth” email newsletter (like The Digital Contrarian) and syndicating that newsletter into an omni-channel “Strategic Content Ecosystem” that creates a strategic weekly presence across 37+ different formats/channels online.
Â
(This is the same process and path that I’ve been following for the last 18 months – an approach that’s left my private consulting practice oversubscribed, landed me over two dozen speaking invitations, and even helped launch an entirely new business…)
And because I’m making final preparations for our newest clients who are about to arrive…
Â
Today’s issue is going to be short.
Â
By the way, if you have interest in potentially becoming a client – and working with me and my team to establish yourself as a “Category of One” Thought Leader by building and managing your own Source of Truth Strategic Content Ecosystem – you can join our priority waitlist here.
Â
We are planning on opening up a VERY limited number of spots very soon – and I expect they will go quickly. Note: We will only be announcing this to those who have joined and filled out this waitlist.
Â
All that being said…
Â
There is one quick thing I wanted to share with you today:
Â
In the Category of One framework we use with each of our clients…
Â
(And which I will be doing a deep dive into with our guests…)
Â
There are three key questions you need to be able to answer in the mind of your prospect to establish Category of One Positioning in your respective field…
The 3 Questions are as follows:
Â
1: Why Now?
In other words, what circumstances have changed in the world such that the old paradigm is obsolete, and a new way of seeing things is now required?
Â
2: Why This?
In other words, what new and novel solution is required to solve for this new paradigm, and by default, why is the conventional (old) way of doing things now obsolete?
Â
3: Why You?
In other words, why are you the clear and obvious choice to deliver this new and novel solution, such that no other provider is even worth considering? Why do all roads naturally lead to you?
Â
Three questions that need to be answered in the mind of your market…
Â
Three questions worth spending some time reflecting on.
* * *
Okay, I’ll leave you with that for today…
Â
I’ve got to shift my attention toward preparing for our guests…
Â
Have a great rest of your weekend…
Â
Remember to hug the ones you love.
Â
And until next week,
Â
Ryan :-)
