Everything you need to know about creating a viral piece of content is contained within those two infographics above.
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What do I mean by that?
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Let me explain:
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In the lead up to the launch of my upcoming book, Return to Real…
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I’ve now written a weekly email newsletter every single week for two years straight. And while I’ve had pieces that have gone viral on individual platforms before, I’ve NEVER had a newsletter issue go viral on literally every platform we posted it on: Instagram, Facebook, LinkedIn, and Substack…
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That is, until publishing this piece here.
On LinkedIn alone, this article generated over 112K impressions, was viewed by over 50.2K people, and generated over 1.4K new subscribers in a little over a week. Quite literally, as we explored in last week’s issue, it generated thousands of comments across hundreds of reposts.
And now, my inbox has been flooded with folks interested in everything from buying my new book as soon as it releases, to hiring our agency to help build their own Strategic Content Ecosystem, to even wanting to work with me privately.
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What is it about this particular written piece that made it perform so well??
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And more importantly….
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What’s this all got to do with YOU and how can YOU benefit??
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Simply put:
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I believe this article represents the “Perfect Storm” piece of content.
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I believe there were FIVE (5) specific “Viral Factors” that combined to make it get liked, shared, posted, and reposted as many times as it did…
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I believe it is the perfect example of how to write a single piece of content in a way that instantly establishes Category of One credibility and authority in the mind of your reader…
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And now that I’ve seen how to make a piece like this go viral…
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I believe that it can be replicated.
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In fact, because I believe this insight is so valuable, I’ve decided to host a Town Hall this week to share EVERYTHING I’ve learned while it’s all fresh in my mind.
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This Town Hall is free to attend, but it’s happening LIVE and it’s limited to the first 300 who join the session.
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Here are all the details to register:
Return to Real Town Hall: “How to Go Viral in 2026:Â Hacking the Zeitgeist with Human Created Content & Coming Up With the Holy Grail of Hooks.”
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Date/Time: Wednesday, July 1st, 12:00 – 1:30 PM US ET
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Registration Link: https://askmethod.zoom.us/meeting/register/a_vZeIoVSgq8j2Pow5ayBA
In case you’re curious, here’s a glimpse into what I’ll be covering:
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- How to craft your own “Perfect Storm” piece of content designed to reach thousands of people and transform your POV into inbound demand…
- How to “Hack the Zeitgeist” to come up with the “Holy Grail of Hooks”...
- How to replicate the same 5 “Viral Factors” that combined to make this piece get shared, posted, and reposted hundreds of times…
- How this human created piece of content applied the Three Core Principles from Return to Real (and why that was so critical to its success…)
- How to take the lessons learned from all this to create your own Category of One Thought Leadership Content that cuts through the Sea of AI Slop…
- The one BIG MISTAKE I made (Oh man, I wish I would’ve done this differently…)
- AND how the secret to going viral in 2026 is contained within the two infographics at the very beginning of this issue…
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In addition…
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I’m also going to make an invitation at the end of the Town Hall for a VERY special opportunity (this one is extremely limited, and spots are first-come, first-serve, and this is a one-time thing, so you’ll want to be there live to hear about this…)
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It’s been exactly 109 days since our last Town Hall together where we explored The Great Bifurcation & Why 95% of What You Sell Is About to Become Free.
In that Town Hall, we had well over 300 people try to join the Zoom, and folks who showed up late unfortunately weren’t able to get in.
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All to say, if you have ANY interest in the topic of this “How to Go Viral” Town Hall, I highly recommend registering for the Zoom now while it’s on your mind and you’re thinking about it.
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(And then after you register, give yourself a note in your calendar to join the Zoom session on Wednesday at least 5 minutes early (10 mins to be safe) to guarantee your spot…)
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Like every past Town Hall I’ve done over the last 3 years, this session is LIVE and it won’t be repeated.
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Here’s the link to register one last time:
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Okay, I’m going to leave you with that for now.
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Have a GREAT rest of your day.
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Remember to hug the ones you love.
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And I look forward to seeing you on the Town Hall on Wednesday.
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Ryan :-)
