Over the next three days…
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Tylene and I are hosting a dozen entrepreneurs on our farm for the very first ever Return to Real Mastermind Experience…
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And because we’re in the middle of making final preparations leading to the welcome dinner tonight…
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(Including tidying up the room you see here…)
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Today’s newsletter is going to be short.
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But…
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After wrapping up a VIP Day with a private client on the farm yesterday…
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AND…
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After connecting with no fewer than 5 additional private clients via Slack earlier today…
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I’m seeing a surprising trend taking shape in the market right now…
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And there’s something I wanted to throw out to you before I completely get consumed in Farm Mastermind Mode…
A rare Richard Cussons photo sighting! (Richard, my business partner, staying with us on the farm for a few days to help lead the mastermind, is saying hello to a few of the more curious members of our herd :-)
1 | Would You Be Interested In....
As I mentioned a moment ago…
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I’ve started to see a trend taking place over the last few months…
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Something I never would’ve predicted a year ago at this time:
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For the first time in over 18 months…
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I’m actually starting to see paid media costs coming back to earth – with CPAs on Meta among some of the lowest I’ve seen in over a year.
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And I think this is a function of a few different forces at play right now.
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(I have a theory. And there are some potentially MAJOR implications…)
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Now…
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Last year, as you may remember – I hosted a Town Hall event titled:
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“The Great Sea Change: Why the Digital Marketing Playbook of the Last Decade is Obsolete (& What to Focus On Doing Next…)”
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But now I’m seeing a DIFFERENT shift take place in the market…
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(Something I don’t think many people are aware of yet…)
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So I’ve been thinking:
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Maybe it’s time for another Town Hall ??
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Which brings me to my question for you today:
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IF I make time to host a Town Hall event in the coming weeks…
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Sharing some of the surprising observations I’m seeing show up in the market…
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(And the and opportunity I believe this presents…)
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Would you be interested in attending?
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If the answer is YES…
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Please do me a favor and SHOOT ME AN EMAIL with the words TOWN HALL.
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The reason I ask you to do this is because…
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Between the farm…
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Serving as a strategic advisor to nearly a dozen clients right now…
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Finishing my book, Return to Real…
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Running my high-level mastermind...
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And now serving as soccer coach to both of my boys’ teams this fall…
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I’m getting close to being maxed out.
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But…
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If there’s enough interest…
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I will make the time to host a Town Hall event to share what I’m seeing in the market…
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Because I think this could be BIG.
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Let me know if you’d be interested in this by sending me an email with the words “TOWN HALL” to help me gauge interest.
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Make sense?
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Okay cool.
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In the the meantime, since today’s issue is a bit lighter than usual…
2 | I Have A Little "Gift" For You...
Last month, I announced that we quietly launched The Digital Contrarian podcast…
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(Thank you to everyone who has taken time to leave a review on Apple Podcast and Spotify…)
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Well TODAY…
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I’m excited to announce that all past “episodes” of The Digital Contrarian Podcast are now uploaded onto the website (with links to both audio and video format), in one convenient place:
And the reason why I share this with you…
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Is because this week represents a GREAT opportunity to catch up on everything you may have missed over the last few weeks…
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In fact, this is what Jason – a TDC subscriber – wrote a few days ago:
(Thanks Jason!)
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I’ll leave you with the link so YOU can binge and catch up yourself:
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(And BTW – if you feel compelled to leave a short review on Apple Podcast or Spotify, it would mean the absolute world to me.)
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Okay, I’ll leave you with that for now…
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I really DO need to get back to prepping for our Vermont Farm Mastermind Experience – guests are arriving in less than an hour…
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So have a great rest of your weekend…
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Remember to hug the ones you love…
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And until next week,
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Ryan :-)
