Coming off a launch like Hormozi’s – it’s natural to think maybe it’s worth trying to emulate the whole “go big and be everywhere” personal brand approach.

 

But remember, this is “Personal Brand Power Law” at work.

 

And then on top of that…

 

The level of relentless, maniacal focus to “be everywhere” for years leading up to a singular “big launch” like this – demands a decade-long level of sustained intensity, execution, and sacrifice that few are capable of (not to mention years and years of 12-18 hour workdays, 7 days a week.)

 

So instead of trying to “go big and be everywhere” (and running the risk of burning out or running out of resources along the way), a more sustainable approach is to put yourself into a series of multiple, smaller rooms that not only build powerful relationships, but which are strategically aligned with your goals.

 

(i.e. your equivalent of the “1M+ Bestselling Author Event”, the “Newport Global Summit”, and the “Vermont Farm Mastermind.”)

 

Just a few rooms like this can make all the difference in the world to your business – and can open up incredible doors.

 

And the beautiful thing about this approach – and not trying to “go big and be everywhere” is that “depth compounds.”

 

Meaning: Getting yourself into just one or two rooms like this can be all it takes to create a “domino effect” that opens up bigger and bigger opportunities.

 

The power of “Strategic Absence”, explored in [Issue #027] Your Strategic Content Ecosystem explains this concept in more detail.